基于 Listing 标签的市场分析
从已打好的标签出发，结合价格区间、评论数、评分、需求信号、品牌重复度和重要属性，判断市场结构和下一步动作。
Listing 总数500
关键词数5
标签类型14
标签值82
中文结论
- 当前样本共覆盖 500 个 listing，按关键词区分后，beach dress women 的样本最多，适合作为基础盘观察入口。
- 价格结构上，$35-$49.99 是出现最多的区间；需要结合该区间的评分和评论数判断是低价流量盘还是主流成交盘。
- 标签频率最高的属性集中在：生活方式=Casual(268)、卖点=海滩(224)、长度=Midi(174)、裙型=Maxi(168)、长度=Maxi(168)、卖点=口袋(164)、卖点=度假(161)、袖长=Sleeveless(152)。这些标签应优先进入标题、五点、图片场景和变体属性检查。
- 品牌侧，WIHOLL 的出现频次最高；如果其价格和评分也稳定，应进入重点竞品监控。
- 下一步应挑选高频标签 + 高评分 + 高评论/高销量提示的 listing 进入详情页，继续采集五点、图片、变体、Coupon、Seller 和 Review VOC。
价格区间表现
| 价格区间 | Listing 数 | 中位价 | 平均评分 | 评论中位数 | 最高月销量提示 | 头部品牌 |
|---|---|---|---|---|---|---|
| $35-$49.99 | 181 | $41.99 | 4.28 | 417 | 2,000 | ZESICA(16); ANRABESS(12); BTFBM(11); PRETTYGARDEN(10); Dokotoo(9); CHICME(9) |
| $20 以下 | 148 | $15.59 | 4.31 | 1,200 | 4,000 | WIHOLL(46); OFEEFAN(32); Zeagoo(17); RUMIA(8); ANRABESS(6); elescat(4) |
| $20-$34.99 | 104 | $29.89 | 4.26 | 755 | 4,000 | ANRABESS(17); Zeagoo(10); OFEEFAN(9); chouyatou(7); WIHOLL(4); Dokotoo(3) |
| $50+ | 64 | $56.99 | 4.36 | 296 | 1,000 | ZESICA(20); MEROKEETY(8); BTFBM(8); PRETTYGARDEN(6); Caracilia(3); GRACE KARIN(3) |
| 价格未知 | 3 | 3.93 | 1,200 | KOH KOH(3) |
评分区间表现
| 评分区间 | Listing 数 | 中位价 | 平均评分 | 评论中位数 | 最高月销量提示 | 头部品牌 |
|---|---|---|---|---|---|---|
| 4.2-4.49 | 329 | $28.49 | 4.31 | 963 | 4,000 | WIHOLL(49); OFEEFAN(30); ANRABESS(28); Zeagoo(25); BTFBM(16); ZESICA(11) |
| <4.2 | 90 | $39.99 | 4 | 369 | 1,000 | SOLY HUX(8); OFEEFAN(8); PRETTYGARDEN(7); chouyatou(5); ZESICA(5); Verdusa(3) |
| 4.5+ | 81 | $46.99 | 4.55 | 304 | 2,000 | ZESICA(20); MEROKEETY(8); BTFBM(7); ANRABESS(6); GRACE KARIN(5); REORIA(5) |
高频标签表现
| 标签类型 | 标签值 | Listing 数 | 覆盖关键词 | 中位价 | 平均评分 | 评论中位数 | 样例品牌 |
|---|---|---|---|---|---|---|---|
| 生活方式 | Casual | 268 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $28.7 | 4.29 | 754 | WIHOLL; OFEEFAN; ANRABESS; Zeagoo; BTFBM |
| 卖点 | 海滩 | 224 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $29.99 | 4.31 | 671 | WIHOLL; ANRABESS; Zeagoo; OFEEFAN; ZESICA |
| 长度 | Midi | 174 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $33.2 | 4.28 | 584 | ZESICA; Zeagoo; WIHOLL; ANRABESS; OFEEFAN |
| 裙型 | Maxi | 168 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $45.99 | 4.33 | 368.5 | WIHOLL; ZESICA; PRETTYGARDEN; BTFBM; MEROKEETY |
| 长度 | Maxi | 168 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $45.99 | 4.33 | 368.5 | WIHOLL; ZESICA; PRETTYGARDEN; BTFBM; MEROKEETY |
| 卖点 | 口袋 | 164 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $19.99 | 4.31 | 963 | OFEEFAN; WIHOLL; Zeagoo; MEROKEETY; BTFBM |
| 卖点 | 度假 | 161 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $28.49 | 4.32 | 671 | WIHOLL; ANRABESS; MEROKEETY; OFEEFAN; Zeagoo |
| 袖长 | Sleeveless | 152 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $37.99 | 4.31 | 734 | WIHOLL; MEROKEETY; ZESICA; BTFBM; ANRABESS |
| 卖点 | 花卉 | 142 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $39.99 | 4.35 | 514 | ZESICA; Zeagoo; BTFBM; WIHOLL; CHICME |
| 图案 | Floral | 142 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $39.99 | 4.35 | 514 | ZESICA; Zeagoo; BTFBM; WIHOLL; CHICME |
| 领型 | V-Neck | 142 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $35.99 | 4.27 | 790 | OFEEFAN; Dokotoo; Zeagoo; WIHOLL; BTFBM |
| 版型 | Flowy | 133 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $37.99 | 4.29 | 538 | ZESICA; Zeagoo; ANRABESS; WIHOLL; PRETTYGARDEN |
| 袖长 | Short Sleeve | 119 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $29.99 | 4.3 | 614 | Zeagoo; ANRABESS; WIHOLL; BTFBM; OFEEFAN |
| 廓形 | A-line | 112 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $37.01 | 4.29 | 538 | ZESICA; ANRABESS; Zeagoo; WIHOLL; OFEEFAN |
| 卖点 | 婚礼 | 109 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $49.99 | 4.33 | 230 | ZESICA; BTFBM; PRETTYGARDEN; REORIA; CHICME |
| 场景 | Wedding | 109 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $49.99 | 4.33 | 230 | ZESICA; BTFBM; PRETTYGARDEN; REORIA; CHICME |
| 生活方式 | Wedding | 109 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $49.99 | 4.33 | 230 | ZESICA; BTFBM; PRETTYGARDEN; REORIA; CHICME |
| 卖点 | 婚礼宾客 | 108 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $49.99 | 4.33 | 223.5 | ZESICA; BTFBM; PRETTYGARDEN; REORIA; CHICME |
| 卖点 | 波西米亚 | 100 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $37.99 | 4.29 | 633 | ZESICA; WIHOLL; ANRABESS; BTFBM; Zeagoo |
| 卖点 | 荷叶边 | 81 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $39.99 | 4.25 | 542 | OFEEFAN; Dokotoo; SOLY HUX; BTFBM; PRETTYGARDEN |
| 生活方式 | Party | 63 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $49.99 | 4.34 | 428 | ZESICA; BTFBM; CHICME; PRETTYGARDEN; MEROKEETY |
| 长度 | Mini | 56 | beach dress women; wedding guest dress; women dress; women summer dress | $34.98 | 4.23 | 422 | ANRABESS; SOLY HUX; MEROKEETY; OFEEFAN; BTFBM |
| 卖点 | 鸡尾酒/派对 | 54 | beach dress women; wedding guest dress; women dress; women summer dress | $49.99 | 4.34 | 346 | ZESICA; PRETTYGARDEN; MEROKEETY; BTFBM; KOH KOH |
| 生活方式 | Cocktail | 54 | beach dress women; wedding guest dress; women dress; women summer dress | $49.99 | 4.34 | 346 | ZESICA; PRETTYGARDEN; MEROKEETY; BTFBM; KOH KOH |
| 版型 | Loose | 53 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $17.99 | 4.25 | 1,300 | OFEEFAN; Zeagoo; chouyatou; ANRABESS; Aokosor |
| 卖点 | 正式场合 | 52 | beach dress women; wedding guest dress; women dress; women summer dress | $53.99 | 4.33 | 237.5 | ZESICA; MEROKEETY; BTFBM; Caracilia; PRETTYGARDEN |
| 生活方式 | Formal | 52 | beach dress women; wedding guest dress; women dress; women summer dress | $53.99 | 4.33 | 237.5 | ZESICA; MEROKEETY; BTFBM; Caracilia; PRETTYGARDEN |
| 卖点 | 修身 | 49 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $49.97 | 4.42 | 304 | ZESICA; MEROKEETY; REORIA; BTFBM; CHICME |
| 廓形 | Bodycon | 49 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $49.97 | 4.42 | 304 | ZESICA; MEROKEETY; REORIA; BTFBM; CHICME |
| 卖点 | 松紧/褶皱 | 41 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $34.98 | 4.33 | 518 | OFEEFAN; ANRABESS; Simplee; Dokotoo; chouyatou |
| 卖点 | 分层裙摆 | 35 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $30.99 | 4.25 | 688 | Zeagoo; ANRABESS; ZESICA; WIHOLL; AmySister |
| 领型 | Square Neck | 34 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $37.51 | 4.33 | 517.5 | REORIA; HUHOT; ANRABESS; ZESICA; OFEEFAN |
| 廓形 | Swing | 26 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $13.99 | 4.35 | 1,089.5 | OFEEFAN; WIHOLL; ZESICA; Zeagoo; chouyatou |
| 图案 | Striped | 25 | beach dress women; casual midi dress; women dress; women summer dress | $39.19 | 4.22 | 289 | chouyatou; Dokotoo; ANRABESS; Wenrine; CUPSHE |
| 闭合方式 | Button | 25 | beach dress women; casual midi dress; women dress; women summer dress | $29.99 | 4.23 | 598 | chouyatou; WIHOLL; ETCYY; ANRABESS; CUPSHE |
| 卖点 | 开衩 | 24 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $47.99 | 4.35 | 239.5 | CHICME; BTFBM; ZESICA; CUPSHE; WIHOLL |
| 卖点 | 裹身 | 20 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $36.99 | 4.21 | 1,000 | RUMIA; BTFBM; FENSACE; CHICME; ANRABESS |
| 廓形 | Wrap | 20 | beach dress women; casual midi dress; wedding guest dress; women dress; women summer dress | $36.99 | 4.21 | 1,000 | RUMIA; BTFBM; FENSACE; CHICME; ANRABESS |
| 领型 | Crew Neck | 14 | casual midi dress; wedding guest dress; women dress; women summer dress | $16.99 | 4.29 | 583 | OFEEFAN; Wenrine; Simplee; oten; Ever-Pretty |
| 装饰 | Lace | 13 | beach dress women; casual midi dress; women dress; women summer dress | $48.99 | 4.37 | 1,000 | MEROKEETY; RUMIA; Eomenie; ZESICA; Gacaky |
关键词表现
| 关键词 | Listing 数 | 中位价 | 平均评分 | 评论中位数 | 最高月销量提示 | 头部品牌 |
|---|---|---|---|---|---|---|
| beach dress women | 100 | $35.75 | 4.28 | 843.5 | 4,000 | WIHOLL(13); CUPSHE(8); MEROKEETY(6); OFEEFAN(6); CHICME(4); BTFBM(4) |
| casual midi dress | 100 | $29.99 | 4.26 | 351.5 | 3,000 | ANRABESS(13); Zeagoo(10); WIHOLL(5); Wenrine(4); OFEEFAN(4); MEROKEETY(4) |
| wedding guest dress | 100 | $49.99 | 4.32 | 215.5 | 1,000 | ZESICA(19); BTFBM(7); PRETTYGARDEN(6); MEROKEETY(4); ANRABESS(4); Simplee(4) |
| women dress | 100 | $32.24 | 4.31 | 806.5 | 3,000 | OFEEFAN(14); WIHOLL(14); ZESICA(10); Zeagoo(7); BTFBM(6); ANRABESS(6) |
| women summer dress | 100 | $19.99 | 4.3 | 1,300 | 4,000 | WIHOLL(18); OFEEFAN(17); ANRABESS(9); Zeagoo(6); PRETTYGARDEN(6); RUMIA(4) |
品牌表现
| 品牌 | Listing 数 | 中位价 | 平均评分 | 评论中位数 | 最高月销量提示 | 头部品牌 |
|---|---|---|---|---|---|---|
| WIHOLL | 50 | $16.99 | 4.33 | 1,300 | 3,000 | WIHOLL(50) |
| OFEEFAN | 41 | $17.99 | 4.26 | 633 | 3,000 | OFEEFAN(41) |
| ANRABESS | 36 | $30.49 | 4.33 | 600.5 | 4,000 | ANRABESS(36) |
| ZESICA | 36 | $53.99 | 4.41 | 416 | 1,000 | ZESICA(36) |
| Zeagoo | 27 | $19.98 | 4.31 | 823 | 1,000 | Zeagoo(27) |
| BTFBM | 23 | $48.99 | 4.39 | 2,000 | 1,000 | BTFBM(23) |
| PRETTYGARDEN | 19 | $47.99 | 4.29 | 1,400 | 2,000 | PRETTYGARDEN(19) |
| MEROKEETY | 17 | $49.99 | 4.45 | 296 | 800 | MEROKEETY(17) |
| Dokotoo | 12 | $39.99 | 4.24 | 506 | 1,000 | Dokotoo(12) |
| RUMIA | 12 | $19.99 | 4.38 | 1,000 | 1,000 | RUMIA(12) |
| CHICME | 11 | $35.99 | 4.17 | 556 | 1,000 | CHICME(11) |
| SOLY HUX | 9 | $39.99 | 4.02 | 315 | 400 | SOLY HUX(9) |
| chouyatou | 9 | $31.58 | 4.11 | 755 | 1,000 | chouyatou(9) |
| CUPSHE | 8 | $48.49 | 4.16 | 1,200 | 300 | CUPSHE(8) |
| Caracilia | 8 | $41.49 | 4.21 | 73.5 | 1,000 | Caracilia(8) |
| GRACE KARIN | 7 | $49.99 | 4.46 | 1,800 | 400 | GRACE KARIN(7) |
| Simplee | 6 | $34.95 | 4.38 | 197.5 | 100 | Simplee(6) |
| Wenrine | 6 | $24.14 | 4.32 | 139.5 | 400 | Wenrine(6) |
| REORIA | 5 | $49.97 | 4.66 | 107 | 300 | REORIA(5) |
| Scarlet Darkness | 5 | $37.49 | 4.54 | 270 | 800 | Scarlet Darkness(5) |
| OURIN | 4 | $37.99 | 4.4 | 1,200 | 600 | OURIN(4) |
| elescat | 4 | $12.48 | 4.38 | 19,000 | 4,000 | elescat(4) |
| Amazon Essentials | 3 | $30.8 | 4.17 | 197 | Amazon Essentials(3) | |
| ETCYY | 3 | $24.98 | 4.27 | 526 | 400 | ETCYY(3) |
| Glamaker | 3 | $33.99 | 4.3 | 261 | 100 | Glamaker(3) |
| HUHOT | 3 | $36.99 | 4.4 | 3,800 | 300 | HUHOT(3) |
| KIRUNDO | 3 | $37.99 | 4.4 | 671 | 800 | KIRUNDO(3) |
| KOH KOH | 3 | 3.93 | 1,200 | KOH KOH(3) | ||
| Sampeel | 3 | $14.99 | 4.4 | 2,400 | 3,000 | Sampeel(3) |
| Trendy Queen | 3 | $29.99 | 4.2 | 115 | 300 | Trendy Queen(3) |